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Senior Product Designer | Brand, Visual Systems & Digital Experiences

Multidisciplinary senior designer with 20+ years of experience creating brand identities, digital products, design systems, and data visualizations for startups, agencies, and global organizations.

  1. Microsoft – Senior Product Designer

    MAR 2015 – DEC 2025

    Shaped UX, visual language, and design systems across Microsoft Fluent, Microsoft 365 Admin Center, and Microsoft Viva, with a focus on creating cohesive, expressive, and scalable enterprise product experiences.

    • Co-led the Fluent 2 Data Visualization team, evolving Microsoft's data visualization language, principles, patterns, and best practices to establish greater consistency and clarity across products.
    • Helped define the visual language of Microsoft Viva as a member of the Viva Core UX Team, driving cohesion across a growing suite of products through expressive design, iconography, and shared visual systems.
    • Contributed to the development of Viva's iconography, helping establish a distinctive visual identity that balanced product differentiation with Microsoft's broader design language.
    • Worked horizontally across product teams to translate complex information and enterprise workflows into clear, engaging user experiences through thoughtful visual design and scalable design systems.
  2. Microsoft – UX Designer (via Filter LLC)

    MAY 2013 – MAR 2015

    • Designed enterprise experiences for Microsoft's Next Generation Volume Licensing portals.
    • Partnered with stakeholders to solve complex UX challenges through user flows, wireframes, high-fidelity designs, and interactive prototypes.
    • Applied user research and iterative testing to inform design decisions and improve digital experiences.
  3. Bustout Solutions – Design Consultant / Front-End Developer

    JAN 2006 – MAR 2015

    • Designed and developed custom web and mobile applications for clients across industries within a multidisciplinary agency environment.
    • Combined visual design, UI design, and front-end development to create cohesive digital experiences.
    • Collaborated across design and development disciplines to translate project requirements into functional digital products.
  4. Expedia – Designer, Web & Mobile Experiences

    JAN 2008 – DEC 2010

    • Designed digital experiences across Expedia's website, mobile products, and marketing channels.
    • Created campaign landing pages, information architecture, and visual design for digital experiences.
    • Contributed to Expedia's first mobile website and first-generation mobile app, helping establish initial UI patterns and visual direction.
  5. Best Buy – Web Designer

    DEC 2005 – JUL 2007

    • Partnered with product managers, content designers, and marketing teams to create digital campaigns, promotional experiences, and online content.
    • Supported Best Buy, Geek Squad, Best Buy Mobile, Magnolia AV, and emerging brands through web and visual design.
  6. Independent Design Consultant – Brand, Visual & Product Design

    JAN 2000 – PRESENT

    Partnered with clients ranging from early-stage startups to global organizations, leading projects spanning:

    • Brand identity and visual identity systems.
    • Visual design and art direction.
    • Product design and UX/UI design.
    • Design systems and data visualization.
    • Marketing collateral and digital experiences.